There are so many people that start businesses but so many don’t know their “why”? When you ask the question, 80 percent of the time you hear to make money. Making money can’t be the only reason, if you want to stay in business.
Simon Sinek wrote a best seller called, Start with Why. In his book, he shares companies that lasted for years because their “why” was connected to a strong purpose. Companies that have a purpose focus outperform other companies 7 to 13, based on research. Most of us know what we do in business and how we do it but can you explain “why?”
I want to share a worksheet with you to create your Why Statement.