Oh, Test and See (OTS)
Your time and money are extremely valuable to you-you can’t afford to waste them by investing them in producing a product or service that fails in the marketplace. The more you test your product before you produce and sell it, the more likely you are to earn the sales and profits that you desire. Just remember, every dollar you spend in market testing will save you many dollars of losses later on in the marketing process.
Market research is one of the most useful tools that a business can use to further develop the way it understands customers and maximize the potential for profit and growth. It’s essential for businesses of all sizes and benefits everyone from small start-ups through to multinationals, paving the way for success.
You must complete the application to have your product or service reviewed and/or used by a small group of members who will provide honest feedback and possible suggestions for the product. Every participant must sign a Non-Disclosure Agreement.